eSync Alliance, a global automotive initiative to standardize over-the-air (OTA) updates and diagnostics, has welcomed global design and technology service provider Tata Elxsi as its latest member. Tata Elxsi is positioned to empower the automotive industry amidst the shift towards Software-Defined Vehicles (SDVs). As automotive manufacturers and suppliers seek partnerships to unlock emerging technologies like autonomous driving, electrification, and connectivity.

Tata Elxsi offers an extensive portfolio of next-gen engineering and digital-enabled design services. These include innovative products and solution accelerators. Together, these elements enable businesses to adapt to evolving market expectations and drive value at every stage of the product development lifecycle. It is a digital-enabled technology service provider for the automotive industry and sees an opportunity to work closely with eSync Alliance members to accelerate the deployment of OTA, which is a key component in the wider adoption of SDVs.

With a track record of success in millions of vehicle projects worldwide, the eSync platform stands as a reliable and consistent conduit for scalable over-the-air (OTA) deployment. Setting itself apart as the sole universal bi-directional pipeline on the market, eSync has gained traction among more than 30 original equipment manufacturers (OEMs) and Tier-1 suppliers. By leveraging eSync, automotive industry players can streamline the development process and accelerate the shift towards SDVs, making it an indispensable tool for OEMs and Tier-1s seeking simplicity and efficiency.

Mike Gardner, Executive Director, eSync Alliance, stated, “Tata Elxsi’s membership is indicative of the power and potential of our eSync platform. The industry clearly needs a standardized platform to facilitate bi-directional OTA updates and diagnostics, and our growing network of partners is helping us to grow our reach.”

 To this, Gomathy Padmanabha, Head – Connected Digital Platform & Solutions, Tata Elxsi, added, “As we continue to focus on the SDV journey, we are accelerating our investments in OTA and Digital Twins-based platforms and solutions. Inter-operable standards-based automotive OTA technology will soon become necessary for SDVs. As a member of the eSync Alliance, Tata Elxsi is committed to bringing its extensive automotive knowledge to help standardize the OTA initiatives and will play an active role in both propagation and adoption in the auto industry.”

For more information: www.esyncalliance.org