ICONICS, Inc, a leader in SCADA industrial automation, digitalization, and smart buildings software, has announced its official name change to Mitsubishi Electric Iconics Digital Solutions (MEIDS). This milestone marks a bold step forward in the company’s integration into the Mitsubishi Electric Corporation family and helps showcase its continued evolution into a global leader in digital solutions and digital transformation.

Mitsubishi Electric has supported ICONICS’ growth for over a decade, culminating in a full acquisition in 2019 and continued collaboration as part of the Mitsubishi Electric Group. This name change is a recognition of the company’s technological excellence, customer commitment, and position as Mitsubishi Electric’s global SCADA automation and digitalization platform.

The Meaning Behind the Name

The new name reflects both where it came from and where it is heading. Each part of ‘Mitsubishi Electric Iconics Digital Solutions’ represents its identity, evolution, values, and the future it is building.

The name unites the global strength of Mitsubishi Electric—a trusted leader in industrial and digital innovation; the legacy of ICONICS as a pioneer in SCADA automation and digitalization software; and a growing portfolio of digital solutions for industrial operations, infrastructure, and smart, sustainable buildings. These elements combine to deliver the software, services, and next-generation technologies that drive performance and long-term impact.

This powerful foundation enables MEIDS to set the gold standard in SCADA automation and digitalization—reinforcing the company’s commitment to innovation, efficiency, and customer success by empowering industries worldwide.

A Strong Heritage, A Stronger Future

While the name has changed, the company’s mission and entrepreneurial spirit remain steadfast—delivering groundbreaking SCADA automation, smart buildings software, and digitalization solutions with exceptional customer service. The company’s pipeline is stronger than ever, with major innovations across its core product families, in particular GENESIS (also referred to as GENESIS version 11). By retaining ‘Iconics’, the company is honoring its rich legacy of innovation, while ‘Digital Solutions’ reflects its expansion into advanced services, intelligent technologies, and the future of industrial digitalization.

Ted Hill, President & CEO, Mitsubishi Electric Iconics Digital Solutions, emphasizes the significance of this transition, “This is more than a name change—it’s a declaration of who we are and where we’re headed. With the backing of Mitsubishi Electric and the agility of ICONICS, we are uniquely positioned to drive the future of industrial automation and smart, sustainable infrastructure. Our customers can expect the same cutting-edge solutions and world-class support, now with even greater resources and opportunities.”

The Best of Both Worlds: Innovation with Global Strength

As Mitsubishi Electric Iconics Digital Solutions, the company brings together the innovation and agility of a tech pioneer with the strength and scale of a 100-year-old global leader. Customers benefit from deep integration within Mitsubishi Electric’s ecosystem—spanning industrial automation and digitalization, intelligent infrastructure, and smart building and energy management solutions. With Mitsubishi Electric ranked among Forbes’ Top 200 World’s Best Employers and Top 400 World’s Largest Companies, this alignment strengthens its ability to deliver cutting-edge solutions worldwide.

Continued Bold New Steps

This transformation cements the company’s role as Mitsubishi Electric’s global platform for SCADA industrial automation, digitalization, and smart building and workplace solutions—reaffirming its commitment to customers, partners, and employees. Aligned with this vision, MEIDS recently launched its flagship GENESIS platform and continues to release quarterly updates to its Intelligent Building Software Stack (IBSS). For the company, it is more than a new name—it’s the next chapter of innovation, integration, and industry leadership.

For more information: https://iconics.com