Taurus Unveils Transformation: New Logo, Tagline, and Vision for Progressive Growth

HIMTEX

Taurus Unveils Transformation: New Logo, Tagline, and Vision for Progressive Growth

Taurus Pvt Ltd, an industrial machinery manufacturing firm, after four decades of journey as an entrepreneur-driven company, is transforming itself into a process- and professional-driven company under a new management team. It is now embarking on a path of progressive and accelerated growth with customers' special needs in mind. Its new Logo and Tagline ‘For all your Special Needs’ reflects this commitment and focus. The new logo indicates ‘Speed’ and ‘Growth’, in a combination of red and burgundy colors that symbolize intensity, individuality, ambition, power, and sophistication.

The tagline indicates the company’s address to the customer’s special needs by designing and building specific, custom-made machines to suit the customer’s specific requirements.

Taurus with new branding will mark its presence in ENGIMACH 2023 from December 6-10, at Hall No – 02, Stall No – P1-A.

The company, based out of Bangalore, started as an engineering design company in 1981 and its manufacturing activities in 1983. Over the last four decades, it has successfully designed and built a wide range of machines to cater to the diverse needs of various industry segments. To date, Taurus has in its stable nearly 1,100 varieties of SPM machines and has become a pioneer in SPM building. The company’s core focus is on custom-built machines, many of which have been import substitution machines.

In the year 2018, Taurus was acquired by Ace Designers Ltd, the flagship company of the largest machine tool company in India, the Ace Micromatic Group. This coming together gave Taurus a huge advantage by having access to Micromatic’s sales and service network of 75 offices across the country. The company has supplied machines to the biggest names in the engineering and automotive industry in India. Their machines are in the automotive, gas cylinder, general engineering, consumable durables, material handling, refractory materials, ceramics and abrasives, and insulation industries. It has expertise in designing and building machines, in particular automotive pistons, piston rings, cylinder liners, steering components, shafts, and gas cylinder hot spinning and machining machines.

 

For more information: www.taurusspm.com