Cummins India Ltd, part of the Cummins Group in India and one of the leading power solutions technology providers in the country, launched ‘REDEFINE 2023’, the latest edition of its national level business school (B-school) case study competition. Open to students from 18 partner B-schools in India, this year’s case study theme will be focused on ‘Unlocking the Power of Digitalization in the Aftermarket: Enhancing Efficiency, Customer Experience, and Competitive Advantage in B2B Business Environment.’

REDEFINE is an annual B-School engagement initiative focused on nurturing the business leaders of tomorrow. Each year, it presents students with a unique real-world industry challenge to demonstrate their strategic, innovative, and analytical skills. Featuring multiple rounds, the competition is set to commence on October 8, 2023, and will culminate with a two-day grand finale event to be hosted at the Cummins India Office Campus in Pune, Maharashtra on November 20-21, 2023. The winning team will be awarded a cash prize and offered the opportunity to join Cummins India’s mentorship program.

In addition to the case study, the students will have the opportunity to participate in interactive sessions with the Cummins India leadership. To enhance awareness of Cummins’ business and brand among emerging talent, the company will also host a separate quiz competition for the students to assess their grasp of business trends, technology, and understanding of Cummins.

In 2022, REDEFINE received a tremendous response, with over 1,800 student registrations from 12 partner B-schools. Team Vision from Xavier Labour Relations Institute (XLRI), Jamshedpur (Delhi Campus), was the winner of REDEFINE 2022. Team QuadrAngles from Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, was the first runner-up.

Bonafide first- and second-year students in a two-year flagship PGP/PGDM/PGDBM/MBA program at one of the partner B-schools can attend REDEFINE 2023. These B-schools are Indian Institute of Management (Indore, Kozhikode, Lucknow, Mumbai, Ranchi, Shillong, Tiruchirappalli, Udaipur, Delhi, and Hyderabad), KJ Somaiya Institute of Management (Mumbai), Management Development Institute (Gurgaon), Narsee Monjee Institute of Management Studies (Mumbai), SP Jain Institute of Management and Research (Mumbai), Symbiosis Centre for Management and Human Resource Development (Pune), Symbiosis Institute of Business Management (Pune), Xavier Institute of Management (Bhubaneshwar), and Xavier School of Management - XLRI (Jamshedpur).

Anupama Kaul, Human Resources Leader, Cummins India, commented, “Our annual B-school case study competition, REDEFINE, is designed to empower and guide emerging talents, unlocking their innate potential to become future leaders and trailblazers. This competition cultivates a growth mindset among management students, enabling them to apply their leadership skills, business acumen, and knowledge to develop innovative strategies to solve real-world business challenges. We are eager to collaborate with and gain valuable insights from some of the brightest young minds representing our country’s leading business schools. Learning is a lifelong pursuit, and REDEFINE is a unique opportunity for students to hone their skills and prepare for the challenges and opportunities of tomorrow.”

Elaborating on the rationale behind organizing the case study competition, Subramanian Chidambaran,  Strategy Leader, Cummins India added, “In today’s complex and ever-changing world, innovation is essential for businesses to thrive. At Cummins, we believe that the best way to innovate is to collaborate with a diverse range of stakeholders, including governments, academia, industry bodies, and communities. Our REDEFINE case study competition is designed to spark the creativity of young minds and encourage them to develop innovative solutions to real-world business challenges. I am confident that the students will find the case study intellectually stimulating, and their insights will be invaluable for us.”

For more information: www.cummins.com