Messe Düsseldorf Group expands its global network in the growth market Türkiye winning over three powerful new events for its global metal trade fair portfolio with the leading Eurasian metallurgy, foundry, and aluminum trade fairs—ANKIROS/TURKCAST and ALUEXPO. To this end, two of Germany’s biggest trade fair companies pool their expertise in a joint venture: Messe Düsseldorf and Deutsche Messe AG will in future each hold a 50 percent share in ‘Hannover Messe Ankiros Fuarcilik A.S.’ Company founder Ibrahim Anil will continue acting as General Manager of the company.

In this venture, Messe Düsseldorf contributes its network and industry expertise gained through its world-leading trade fairs GIFA, METEC, THERMPROCESS, and NEWCAST (‘The Bright World of Metals’), while Deutsche Messe AG brings its longstanding experience on the Turkish market. By taking this groundbreaking step towards globalization and expansion of the thematic leadership in the metallurgy and foundry sectors, Düsseldorf’s No. 1 trade fairs, GIFA, METEC, THERMPROCESS, and NEWCAST, expand their portfolio on the international growth markets of the foundry and metallurgy industries. Wolfram N Diener, CEO & President, Messe Düsseldorf, underlines the importance of this cooperation: “This partnership not only extends Messe Düsseldorf’s international network with a new subsidiary but also reinforces our global and strategic leadership in metallurgy and foundry trade fairs.”

Under the roof of ‘The Bright World of Metals’ Düsseldorf already hosts the world’s biggest trade fairs in the industry—GIFA, METEC, THERMPROCESS, and NEWCAST. Add to this, a portfolio of trade fairs abroad in India, Thailand, Indonesia, Egypt, and Mexico, which is now growing further with the addition of ANKIROS/TURKCAST and ALUEXPO in Istanbul. “We are opening up the attractive Eurasian growth market for our customers and strengthening our company’s international competitive position,” adds Diener.

This new course, however, not only benefits the globalization of Düsseldorf’s portfolio of metal trade fairs but also strengthens important mechanical engineering segments of the quartet of world-leading trade fairs. Malte Seifert, Director - GIFA, METEC, THERMPROCESS, and NEWCAST, Messe Düsseldorf, delights: “By expanding The Bright World of Metals to include the Eurasian satellite trade fairs ANKIROS/TURKCAST and ALUEXPO, we are taking an important strategic step to increasingly focus on NF-metals in addition to steel and ferrous metals. With this move, we are strengthening key mechanical engineering segments such as die casting.”

The expertise and network of Messe Düsseldorf in the metallurgy and foundry industries will contribute to further growing the already significant importance of ANKIROS/ TURKCAST and ALUEXPO as leading platforms for trading ferrous and NF-metals and their processing. In combination with Deutsche Messe AG’s longstanding experience in Türkiye this creates optimal conditions. “This partnership enables us to fully tap into the market potential in the Turkish metallurgy and foundry industries,” says Dr Jochen Köckler, Chairman - Managing Board, Deutsche Messe AG. “By leveraging our strengths, resources as well as expertise in the Turkish market, we are consistently evolving our foundry events, creating the best possible platform for our customers from Türkiye and around the world.”

High market potential

Ibrahim Anil, Founder and General Manager, ‘Hannover Messe Ankiros Fuarcılık A.S.’, emphasizes the advantages of the partnership: “To ensure the continuity of the success stories of ANKIROS/TURKCAST and ALUEXPO, and to institutionalize the structure, I am passing the baton to capable hands. As I continue in my role as the General Manager, I am transferring my partnership rights to Messe Düsseldorf. With Messe Düsseldorf and Deutsche Messe AG, two globally leading trade fair companies, will now ensure further growth of these trade fairs. The continuously growing Turkish economy and the high demand for metallurgy and foundry products in Türkiye, the region and worldwide provide the ideal framework for this.”

Türkiye has attracted attention with its above average economic growth over the past decade. Although factors like the pandemic and the global economic downturn have slowed this development, the International Monetary Fund expects the Turkish economy to grow by approx 3 percent a year until 2028. Thanks to its large domestic market and strong industrial base, Türkiye has long been an important trading partner for Germany and North Rhine-Westphalia. In 2022, the trading volume between Germany and Türkiye amounted to €27 billion, with NRW accounting for 42.6 percent at €11.5 billion. In addition, Türkiye has invested heavily in the construction of housing, streets, bridges, and railways amongst other things over the past few years. Other major projects are under preparation. This entails a particularly high demand for metallurgy and foundry products, for which the joint venture of Messe Düsseldorf GmbH and Deutsche Messe AG will organize the central marketplaces in the region. In addition, Turkish companies occupy a significant market position in the aluminum and NF-metals industries.

ANKIROS/TURKCAST was last held in 2022 and posted a 2.7 percent increase in exhibitors (1,048), 8 percent more net exhibition space (23,582 sq mt) and a 9.2 percent increase in visitors (18,786). This year’s ALUEXPO recorded 15.8 percent more exhibiting companies (403), a 37.8 percent increase in net exhibition space (15,191 sq mt) and a 12.8 percent increase in visitors (12,401).

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