Vertoz’s IncrementX Collaborates with Honda


Vertoz’s IncrementX Collaborates with Honda

IncrementX, a subsidiary of the NSE-listed Vertoz Group, has been chosen as one of the media placement execution partners for Honda US, which is running an ad campaign targeting the fastest growing Asian American consumer segment. The campaign is being run in many Asian ethnicities, including Chinese, Korean, Indian, and Vietnamese. Asian Media Group, IncrementX, A | Code, and Tastemade target this market with media placements.

IncrementX, according to their website, is an Indian-origin, technology-led publisher representation firm that focuses on representing Asian publishers in western geography. There are currently over 24 million Asians in Northern America, representing many nationalities, races, and sub-ethnicities. This demographic is significantly dispersed across North America. With its technology and a robust network of top Indian and Asian publishers, IncrementX is able to target this demographic at a detailed level.

With the tremendous increase of the Asian American demographic in the United States, which is expected to reach 46 million by 2060. The Asian American audience is attracting the attention of every company since it is a young demographic with greater education and the highest household income of around US$110,000. Including the continuously changing audience dynamic in the western advertising scene, it is a thrill to see Indian-origin firms establishing their own niche in the highly competitive market.

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