ABB India announced the launch of eMart, a unique B2B & B2C online marketplace platform boosting the agenda of the country’s 'Digital India program'. It will host more than 6,000 products from its electrification business for home and industrial buyers, powered by authorized national distributors with a digital presence.

The unique dynamic and price-transparent model, aims to provide an equally fair and favourable experience to distributors & customers. It will also provide a dynamic model to enable partners to set their own competitive pricing for the products. In addition, the portal will have technical specifications display, interactive product images, product & seller reviews, order inquiries addressed online, and secure payment methods. As well as complying with General Data Protection Regulation (GDPR) for customer data protection and privacy.

Fulfilling the need of the hour especially when the world is adapting to the new normal, the company expects to additionally grow its span in undiscovered markets. This move strengthens presence in the existing sector, maximizing the changing customer buying inclination with a seamless digital experience.

“At ABB, we are committed to creating avenues that fast track the digital transformation journey for our customers and partners. The eMart is another achievement in the same direction, aiming to create a reliable yet distinct customer experience with digital solutions. It aims to build a digital ecosystem and infrastructure between the manufacturer, the partners, and the customers and provide impetus to the business climate and the Digital India program,” elaborated CP Vyas, President, Electrification business, ABB India, “This platform will be another stream for business enhancement for our partner and distributors and provide the next level of customer experience.”

For more information: www.abb.com