Belgian Cycling Factory, a leading cycling brand in Europe and owner of Ridley and Eddy Merckx, and HMC HIVE, a Hero Motors Company, and India’s largest last mile and alternate mobility solution provider, recently announced a strategic partnership to jointly explore business opportunities worth US$ 36 million by 2026. This collaboration marks a significant milestone for both companies, paving the way for synergies and innovations that will reshape the bicycles and e-bikes landscape across the globe. As part of the partnership, Belgian Cycling Factory and HMC HIVE will work together to expand their existing range of products and build a combined portfolio of bicycles with advanced designs, product features, and tech-enabled solutions that will set new benchmarks for both personal and cargo mobility.

Delighted to have HMC HIVE as a partner to support Belgian Cycling Factory in entering the e-bike market in India, Jochim Aerts, CEO, Belgian Cycling Factory, stated, “Hero’s E-bike Valley is one of the most integrated e-bike production facilities in the world, and their expertise and comprehensive offerings will be a significant asset in our efforts to build a complete e-bike lineup.”

Stating that Belgium Cycling Factory is a major force in the European bicycle industry and has continued to be a leading global brand for many years, NP Gupta,President & CEO, HMC HIVE, said, “This collaboration will further bolster HMC HIVE's capabilities and will also give us a lot of learnings to further improve our offerings to global customers. We will work with BCF on a range of products for both passenger and cargo variants. Additionally, we will bring in next-gen connected features in our lineup, in line with European standards.”

HMC HIVE has been able to position itself as the preferred partner for leading domestic and international brands for providing holistic last mile and alternate mobility solutions, stressed Gupta, and continued, “Our state-of-the-art facility in Ludhiana, spread over 100 acres, is focused on producing electric vehicles for both India and international markets. Our strong focus on processes & people, while keeping customers at the core, has been a hallmark of our values.” He further added that the new and improved range of products will be equipped with advanced telematics and connectivity features for both passenger and cargo products.

For more information: www.cyclingfactory.be

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