Greaves Cotton Sets Up UAE Subsidiary to Strengthen Middle East and Africa Presence

Greaves Cotton Ltd, one of India’s leading diversified engineering companies, announced the incorporation of its wholly owned subsidiary, Greaves International Trading FZE (GITFZE), in Dubai, United Arab Emirates (UAE), marking a key step in expanding its international business as part of GREAVES.NEXT strategy.

Greaves International Trading FZE will serve as a regional hub for international trading and distribution, strengthening Greaves Cotton’s presence across the Middle East and Africa. The UAE’s strategic location will enable closer engagement with customers and partners in high-growth markets.

The new subsidiary will focus on business development and market expansion, customer engagement, technical support, channel partnerships, aftermarket services, and supply chain coordination. It will provide the region access to Greaves Cotton’s portfolio, including diesel engines, gensets, and powertrain solutions, across its Energy, Mobility, and Industrial Solutions.

Commenting on the development, Parag Satpute, MD & Group CEO, Greaves Cotton, said, “International business is a key growth driver for Greaves and a core pillar of our GREAVES.NEXT strategy. In line with our strategic roadmap, its contribution increased from 9 percent to 13 percent in FY26. The establishment of Greaves International Trading FZE marks a significant step in strengthening our presence across the Middle East and Africa. It enhances our ability to respond with agility to market needs, deepen customer engagement, and deliver reliable, future-ready solutions. This is a focused move towards expanding our global footprint and driving sustained, long-term growth.”

This move aligns with Greaves Cotton’s strategy to scale its global footprint, enhance export capabilities, and build an integrated trading and distribution ecosystem. GITFZE will initially focus on GCC markets such as UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain, with plans to expand into the Levant and Africa.

For more information: www.greavescotton.com