Havells Expands into Battery Energy Storage with Pixii AS Partnership

Havells India Ltd, a leading Fast-Moving Electrical Goods (FMEG) and consumer durables company, announced a strategic collaboration with Pixii AS, a Norway-based energy storage technology company, to develop and introduce advanced Battery Energy Storage Systems (BESS) for the Indian market.

The collaboration strengthens Havells’ position in India’s evolving energy transition landscape by bringing advanced, modular battery energy storage technology to customers across small scale, commercial, and industrial segments. By combining Havells’ strong manufacturing base, extensive sales and distribution network, and deep understanding of the Indian market with Pixii’s globally proven energy storage technology, the collaboration aims to enable reliable, efficient, and scalable solutions that support India’s clean energy transition.

The Memorandum of Understanding (MoU) was signed in the presence of HE May-Elin Stener, Ambassador of Norway to India, along with senior representatives from the Embassy of Norway, Havells India, and Pixii.

As part of the strategic collaboration, the companies will work through a phased roadmap to establish a long-term Battery Energy Storage System ecosystem in India. These phases include understanding the market requirements through pilot installations for validation of commercial opportunities while also co-developing an all-in-one energy storage solution. Further, the collaboration will move towards local manufacturing of products in India and co-development of solutions tailored to Indian customers. 

Commenting on the collaboration, Reshu Madan, SBU head – Renewables, Havells India Ltd, said, “As India accelerates its transition towards a cleaner energy future, our collaboration with Pixii brings together global innovation to India.” Furthermore, Aseem Goyal, BU Head – Renewables, added, “This collaboration strengthens our commitment to expanding Havells’ energy solutions portfolio while contributing to India’s sustainability goals with localization combining Havells & Pixii joint strengths.”

Commenting on the signing, Thomas Ingebretsen, CEO, Pixii AS, said, “India represents one of the world’s most exciting growth markets for energy storage. Through our collaboration with Havells, we are combining Pixii’s differentiated technology with a trusted local partner that brings deep market expertise, manufacturing strength, and an extensive customer reach. Together, we look forward to delivering advanced energy storage solutions that address the evolving needs of Indian homes and businesses.”

India’s Battery Energy Storage System market for Residential, C&I segments is expected to reach INR ~10-12k Cr by FY30, growing at >100 percent CAGR during next three years. It is poised for significant growth as renewable energy adoption accelerates and the need for reliable power infrastructure continues to increase. Through this collaboration, Havells and Pixii aim to introduce globally proven technology, drive local innovation and contribute to building a sustainable and future-ready energy ecosystem in India.

For more information: www.havells.com