HP Inc. unveiled HP Amplify, a first-of-its kind global channel partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences. Built on a single, integrated structure, HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. The new program goes into effect November 1, 2020 for commercial partners with retail partners slated to transition in the second half of 2021.

This program rewards partners for value-added services, collaboration & capabilities in addition to delivering a simplified and easy-to-navigate global structure with two distinct tracks: Synergy & Power. Intended to empower progressive go-to-market strategies that take into account a blend of transactional, contractual and hybrid selling models(digital channels), HP Amplify focuses on three core pillars: performance, capabilities and collaboration, powered with added opt-in customer intelligence. As a result, partners will be able to serve customers more seamlessly through automated inventory updates, product returns and holistic data intelligence, honing its long-standing bonds with customers & partners. Furthermore, as an extension of the company’s new global program, it is also introducing HP Amplify Impact,  for partners to join in pledge dedication to sustainable impact through technology that makes life better for everyone & everywhere by addressing Planet, People, and Community.

“HP and its partners have a tremendous opportunity to reinvent our route to market approach and the way we engage with our customers”, said Gurpreet Brar, Head, Channel Sales & Distribution, HP India market. “In order to address these opportunities, there is a need to embrace a new digital-first business model. We’re making this leap together, by investing in our ecosystem to strengthen our shared capabilities”, he added.

For more information: www.hp.com