TVS Motor Company (TVSM), a leading global automaker that operates in the two- and three-wheeler segments, recently made a significant move, signaling its commitment to the broader motorsports landscape. TVS Racing, India’s first factory racing team and the pioneer of the One Make Championship (OMC) in India, announced its sponsorship deal with Kush Maini, the talented Formula 2 (F2) racer.

Renowned for its dominance in two-wheeler motorsport, TVS Racing’s support for Kush Maini marks a pivotal step towards fostering motorsport excellence across diverse platforms.

TVS Racing has trained and given the opportunity to over 5,000 budding racers to sharpen and showcase their skills as part of their TVS OMC program, that consists of four categories in India: Rookie, Women’s, Media, and Expert, and the TVS Asia One Make Championship, that made its foray in 2022 on international tracks. From nurturing talent to achieving international acclaim, the brand's unwavering dedication to motorsports has been a cornerstone of its identity. 

On the collaboration and stating that TVS Racing has consistently strived to push boundaries and redefine standards in motorsports for over four decades now, Vimal Sumbly, Head Business – Premium, TVS Motor Company, remarked, “It’s been instrumental in fostering motorsports in India, with a commitment to nurture talent globally. Our efforts in honing the talents of racers like Harith Noah, Aishwarya Pissay, and more on a global stage is testament to our commitment to democratizing motorsports. And our decision to sponsor Maini underscores the same commitment to nurturing talent and promoting the culture of racing in India, with a keen focus on celebrating international formats including the likes of F1 and F2. As a company deeply rooted in motorsports, we are thrilled to embark on this journey with Maini and extend our support in his endeavors.”

Maini, hailing from Bengaluru, India, is an accomplished racing prodigy with an impressive track record. He currently races in FIA Formula 2, and is currently 5th in the championship standings after 3 rounds. He is also part of the Alpine Academy as a junior driver and Mahindra Racing as a reserve driver for Season 10 of the ABB FIA Formula E World Championship. He is mentored by two time Formula 1 World Champion Mika Hakkinen. Having demonstrated exceptional skill and determination throughout his career, Maini has earned accolades and admiration on both the national and international circuits. His pursuit of excellence aligns seamlessly with TVS Racing’s ethos of relentless performance and continuous innovation. 

By sponsoring Maini, TVS Racing aims to contribute to the growth and development of motorsports while showcasing the country’s talent on an international platform. Expressing his enthusiasm for the partnership, Maini said, “It’s an honor to be supported by TVS, a company that's very prestigious in India. It has been a driving force in pushing young talent from India to the world stage. It makes me proud to see the TVS colors on my car and suit in an elite championship like Formula 2. I am grateful for their support.”

For more details: www.tvsmotor.com