Siemens Digital Industries announced that Music Tribe, a multi-national leader for professional audio products and musical instruments, has selected the Xcelerator portfolio for solutions for its digitalization initiatives and as the technology to power a new smart factory in Malaysia. The company also plans to deploy product lifecycle management (PLM) and manufacturing execution system (MES) software from Siemens to deliver a better customer experience using digitalization.

The Xcelerator portfolio will enable Music Tribe to the creation and use of a comprehensive digital twin, which will allow them to realize the dream of digitalizing their customer obsessed culture and the goal of achieving ‘lot size 1’ manufacturing.

 “We are proud to announce our collaboration with Siemens to implement an advanced design and manufacturing environment based on digital twin technology. Using solutions from the Xcelerator portfolio can not only enable Music Tribe to revolutionize it’s design processes, but also power our new digital and full automated factory in Penang, Malaysia, all for the benefit of our customers,” said Uli Behringer, CEO, Music Tribe.

“Music Tribe is a strong leader in its industry, and Siemens is proud to have been selected to support its enterprise-wide standardization and scalability strategies. Making the strategic decision to move forward with a clear digital transformation strategy to achieve Music Tribe’s goal towards Customer Obsession can position Music Tribe as a strong industry player set up to meet the competitive market of tomorrow,” commented Alex Teo, Vice President, South East Asia Siemens Digital Industries Software.  

For more information: www.sw.siemens.com