Tata Elxsi (part of Tata Group) is selected as a 3PL certification partner for Google Widevine, to deliver offerings in the broadcast, media, consumer devices, and automotive domains. In addition, it enables leading brands, content distributors, OTT (over-the-top) providers, and operators with a seamless growth, integration, and certification service for Widevine solutions to ensure faster time-to-market access to their revenue-generating services.

Google Widevine allows secured premium content protection for any consumer device, using free-to-use, standardized solutions for OTT and conditional access systems (CAS) services. So far, it has been used in more than 5 Billion devices, and is trusted by PayTV providers and broadcasters that offer premium content through an OTT network such as Netflix, HBO, Disney, Amazon Prime, Jio, Warner Bros, and more. Google plans to scale up the adoption of Widevine CAS solutions through this program, by enabling select chosen partners for certification activities.

“In line with the trust our customers and partners have in us, we are delighted to select Tata Elxsi as a Certified 3PL Partner. Tata Elxsi’s strong ecosystem in the Broadcast, OTT, Consumer devices and Mobility markets, understanding of cloud native applications and world class user experience capabilities will help accelerate the adoption of our Widevine solutions by customers. The collaboration between the two teams has been outstanding and will continue to ensure a wonderful customer experience.” expressed Brian Baker, Senior Director and Head - Widevine, Google.

“This is the first time the 3PL partnership model has been instituted, and we are delighted to have been selected for this program and extend our partnership with Google and Widevine. This will accelerate the adoption of Widevine solutions by customers and their time to market for new products and revenue generating services,” shared  Nitin Pai, Chief Marketing and Strategy Officer, Tata Elxsi.

For more information: www.tataelxsi.com